What We Do.
Four focused service areas. One strategic brain behind all of them. Here’s exactly how Jonathan can help your business grow.
GROWTH STRATEGY
You’ve got a business that’s moving — or one that should be. Jonathan works directly with owners and leadership teams to map where you are, where you need to go, and exactly what it’ll take to get there. This isn’t 40-page slide decks and buzzwords. It’s a real plan, built on 20 years of startup hustle, agency strategy, and corporate-scale execution. Market positioning. Revenue model pressure-testing. Competitive analysis. Growth roadmaps that actually get executed. If your business is stuck, plateaued, or ready to jump — this is where you start.
DIGITAL MARKETING
You’ve built something worth talking about. The problem is — not enough people know about it yet. Jonathan designs and drives digital marketing strategies that do more than generate impressions. They generate momentum. From SEO and paid search to social campaigns, email sequences, and content ecosystems, every piece has a job to do and a number to hit. Jonathan spent years running digital for Studio C and Celebration Cinema — not just managing agencies, but building the strategy from the ground up with enterprise rigor. Now he brings that same precision to businesses that are ready to scale their visibility, their reach, and their revenue.
BRAND & STORYTELLING
Behind every great brand is a story that earns trust before a product ever gets pitched. Jonathan has spent two decades obsessing over this — from co-founding Failure:Lab, a storytelling event that grew from Grand Rapids to four continents, to building the brand voice for organizations like Studio C and Celebration Cinema. He knows how to find the thread that makes a brand human, memorable, and magnetic. Brand positioning. Messaging architecture. Voice and tone. Visual identity direction. Launch storytelling. Whether you’re building from scratch or finally getting serious about what your brand actually says — this is where great companies get made.
CAMPAIGN EXECUTION
A great strategy without execution is just a document. Jonathan doesn’t hand you a plan and wave goodbye. He plugs in — helping design, launch, manage, and optimize campaigns that get real results in the market. Whether it’s a product launch, a seasonal push, a grand opening, or an ongoing marketing program, Jonathan has the battle-tested campaign experience to make it land. He’s managed full-scale campaign calendars, coordinated agencies and freelancers, overseen production and budgets, and held teams accountable to the numbers. Strategy that executes. Execution that’s strategic. That’s the difference.
Ready to grow?
Pick a service. Start a conversation. Let’s figure out what your business needs — and build it.