Most consultants have a point of view.
Jonathan has three.
Twenty years. Three seats at the table — startup founder, agency strategist, corporate VP. That’s not a résumé flex. That’s a cheat code for your business.
The founder who’s been in the trenches. The agency strategist who’s built the playbooks. The corporate VP who’s run it at scale.
Most consultants see your business from one angle. Jonathan sees it from all three — simultaneously. That’s the Graybridge difference.
FOUNDER
Built companies from zero. Co-founded Failure:Lab, which grew from a single Grand Rapids stage to events across four continents. Knows what it’s like to make payroll, pivot fast, and bet on an idea.
AGENCY
Years on the strategy side at TBX and brightly, crafting campaigns and digital experiences for clients across every industry. Knows how to build the machine, not just run it.
CORPORATE
8+ years as VP of Marketing at Studio C / Celebration Cinema. Enterprise budgets, enterprise stakes, enterprise accountability. Knows what it takes to move a big ship.
Business Growth Strategy & Digital Marketing.
For small and mid-sized businesses ready to move.
GROWTH STRATEGY
You’ve got something real. Let’s build the roadmap to scale it. Market positioning, revenue architecture, and a plan that actually works.
DIGITAL MARKETING
Not just post more content. A real strategy — channels, messaging, cadence, conversion. Built for your audience, your budget, and your goals.
BRAND & STORYTELLING
Your brand is what people say when you’re not in the room. Jonathan has been featured in Fortune, given two TEDx talks, and appeared on 30+ live TV and radio shows. He knows how story drives business.
CAMPAIGN EXECUTION
Strategy without execution is just a dream. From PR and event marketing to web and social, we build campaigns that move people — and move the needle.
Ready to grow?
Let’s have a real conversation about where your business is and where it could go. No pitch deck. No jargon. Just two people who want to see your business win.
Ready to build something real?
Let’s talk strategy. No fluff, no filler — just a real conversation about where you want to go.
Jonathan Williams loves the space between an idea and its execution.
Jonathan is a marketing executive, business builder, and storyteller from West Michigan. He’s spent 20 years working at the intersection of startups, agencies, and enterprise — giving him a lens on business growth that most consultants simply don’t have.
He co-founded Failure:Lab, the international storytelling movement that started in Grand Rapids and landed on stages across four continents. He was writing about digital community-building with Elemental before the algorithm even existed. He spent 8+ years driving marketing strategy for one of the Midwest’s largest entertainment brands.
Two TEDx talks. 30+ TV and radio appearances. One bridge. Yours to cross.