The man behind the strategy.

Jonathan Williams has spent 20 years at the intersection of big ideas and real-world results. He’s been a startup co-founder, a brand strategist at top agencies, and a VP of Marketing at a regional entertainment powerhouse. Not one. All three. And that’s exactly what makes him different.

He co-founded Failure:Lab — a raw, human storytelling event that started as a scrappy Grand Rapids experiment and grew to audiences across four continents. He’s helped brands find their voice and their market at agencies like TBX and brightly. He spent 8+ years as VP of Marketing for Studio C and Celebration Cinema, overseeing multi-million dollar campaigns, coordinating major brand launches, and building the kind of marketing operation that holds up under real pressure and real budgets.

West Michigan is home. But the thinking has never stayed local.

Jonathan works with small and mid-sized businesses across West Michigan who are tired of average results and ready to grow with intention. He brings the startup hustle, the agency craft, and the corporate discipline — and he plugs all three of them into your business.